About Us
About Us
Jeff & Jordan
Jeff’s journey began in the world of performance sports, bringing a wealth of expertise in performance functionality and innovation. Jordan’s story, however, took a more unexpected turn—rescued from a construction site where he was chained alongside 20 other dogs. Their paths crossed in 2018, and from that moment, they became an inseparable team.
Over the past six years, Jeff and Jordan have worked hand-in-hand, rehabilitating abused dogs and helping them adapt to urban life. They’ve led workshops, spoken on TEDx and numerous events, and collaborated closely with local rescue organizations, all with a shared mission: to create a better world for dogs and the people who love them.
1.0 More Than A Brand
NATIVE ZERO began as a vision—an effort to raise awareness for animal rescue, fostering, adoption, and sustainable living. It all started where Jeff & Jordan lived while Jeff was working his corporate job, driven by their shared commitment to making a difference.
2.0 Evolve With A Purpose
A Goal, A commitment, A Dream
We knew if we were going to do this, it had to be done right and in our own way.
Our mission was simple: create solution-driven, performance pet products, fueled by sustainable innovation, and redefine outdated industry standards.
So, we pull out a drawing board, start reaching out to experts worldwide, and began the long journey to bring our vision to life, brick by brick.
3.0 1.5 Year Of Relentless Efforts
Native Zero FLEX-GRIND™
In Jeff’s corporate career, he contributed firsthand to the overwhelming surplus of shoes flooding the market. It didn’t sit right with him, and he knew if he wanted to make a real impact on sustainability, that’s where his journey had to begin.
Determined to turn waste into something meaningful, he partnered with experts in up-cycling. After countless trials, he developed Native Zero FLEX-GRIND™ —a material made from recycled shoe soles.
Unlike most sustainable products, Native Zero FLEX-GRIND offers both emotional and functional value. It's waterproof, easy to clean, and provides unique flexibility, enhancing comfort, safety, and performance in pet products.
4.0 From The Community, For The Community
After 3 years of R&D, 10+ prototypes, and 3 months of focus group testing with over 50 dog owners, the final product was ready.
Encouraged by local rescue communities, Jeff and his team shifted from one-off charity sales to launching a brand in order create a more sustainable impact and awareness in the values that we stand for.